Our Work
At Argyle Communications, we’ve worked with some of the world’s biggest brands on some amazing projects. Check out some of the things we’ve done together.
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Sun protection IN YOUR FACE
Galderma’s new product Cetaphil Daily Facial Moisturizer SPF 50 was positively positioned with top-tier media in a way that matched the client’s vision, gained profile in a competitive marketplace, and resulted in media coverage that reached the target demographic directly. Read more
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Everything Old is New Again: Nestle Turtles Retro Tin Launch
Our recommended strategic approach positioned the Turtles Retro Tin as a “must-have” for holiday gift giving – not only because of its delicious contents, but also for its retro appeal and collectability. With this classic campaign, Argyle doubled the original objective reaching more than 21 million people – driving awareness of the Nestle Turtles Retro Tin to 34%, compared to typical awareness levels of 20% for previously launched collector tins. Read more
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Franklin Templeton investment outlook and opportunities forum
We developed and executed an extremely effective media relations strategy that reached an audience of more than 13 million, generated 89 stories and secured 37 journalists to attend Franklin Templeton’s 2008 media luncheon. Read more
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Peanuts in Crisis
Our crisis management program – following a Salmonella outbreak that was linked to nine deaths – showed rapid recovery in consumer opinion, sales and consumption and demonstrated the achievement of the Council’s most fundamental goal: protecting public confidence in the safety of its products. Read more
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Bringing authentic Indian cuisine to homes across Ontario
Argyle’s creative campaign which centered on demystifying Indian cuising and the ease of Indian-style entertaining at home helped drive consumer awareness and product trial of Patak’s Naan Bread in Ontario. Our media outreach efforts secured 62 stories and reached more than 7 million people, doubling the original objective of 3 million. Read more
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Fairness for Girls Hockey in Toronto
By focusing on the fundamental rights of girls via media relations, social media, grassroots communications, and meetings with public officials, this campaign successfully put the issue on the public agenda – reaching an audience of more than 100 million and securing votes from 95% of Toronto City Council in favour of a motion that ensures equal priority access to ice for both boys and girls. Read more
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